Unmatched access to data. Unparalleled passion for growth.

The Performance Matters Mission

Our mission is to deliver world-class assessment and professional learning solutions, in parallel with content and analytics to accelerate measurable improvements in learning and teaching.

The History of Performance Matters


iAssessment LLC, which would later become Truenorthlogic, is founded in part by Jeanette Haren with an initial focus on the development of a statewide teacher-focused assessment platform


Performance Matters is founded by Woody Dillaha and James Waters with one central objective: student success.


By this time, iAssessment LLC focuses on transitioning professional learning and compliance processes that were entirely paper-based prior to the digital age.


Truenorthlogic is acquired by Weld North Holdings LLC, an investment company led by former Kaplan, Inc. CEO, Jonathan Grayer.


Weld North Holdings LLC acquires Performance Matters, a leader in student assessment systems and analytics for K-12 school districts.

June 2016

The new Performance Matters is born as a result of a merger between Truenorthlogic and Performance Matters. Rebranded as Performance Matters, the resulting organization is changing the way K-12 educators think about the relationship between professional learning and student learning.